Research In Progress

Ongoing Research

These are the general knowledge research projects that I’m currently working on.

If you want me to prioritize any articles, let me know in the feedback form below. Also let me know if you want to collaborate on any research.

Shrewdies Research Ideas

These are sources of information that look interesting and useful. So when I get time, I will publish a review here.

YMYL – Your Money or Your Life
When SEO became a two-tier game. Lots to look at, starting with:

  • … These algorithm updates particularly affected websites providing content in the category Google calls ‘Your Money Your Life’ (YMYL) — medical, legal, financial, e-commerce and other websites that can significantly impact the happiness and health of its users …

    Ray, Lily. “Google’s algorithm undergoes enormous shifts to prioritise content focused on expertise, authoritativeness and trustworthiness.” Journal of Digital & Social Media Marketing 7, no. 2 (2019): 128-136.

  • … 1. Introduction. Some types of websites could potentially impact people’s future happiness,health, financial stability, or safety. Google calls such pages “your money or your life” (YMYL) pages. Google recognizes five types of YMYL pages …

    Strzelecki, Artur. “Google medical update: why is the search engine decreasing visibility of health and medical information websites?.” International Journal of Environmental Research and Public Health 17, no. 4 (2020): 1160.

  • … which define webpages containing information that may affect the users’ health or financial stability, as “your money your life” (YMYL) pages. These guidelines reveal that when rating YMYL webpages, Google looks at the three criteria of Expertise-Authority-Trustworthiness (E …

    Ghezzi, Pietro, Peter G. Bannister, Gonzalo Casino, Alessia Catalani, Michel Goldman, Jessica Morley, Marie Neunez et al. “Online information of vaccines: information quality is an ethical responsibility of search engines.” arXiv preprint arXiv:1912.00898 (2019).

  • … Web page visitor: The person who enters a website. Your money or your life topics: The topics affecting users’ financial or health condition. Page 12. x … daily life. At this point, the motivation types for finding information online should be examined in terms of the effect on lives …

    Çakır, Okan. “Trust factor in online health communication: Approach of users to news sites in Turkey.” (2019).

  • … signals regarding inaccurate content or debunked conspiracy theories into its recommendation system for queries related to YMYL topics …blog.twitter.com/en_us/topics/product/2018/Serving_Healthy_Conversation.html YMYL is an abbreviation for Your Money Your Life …

    Fard, Amir Ebrahimi, and Shajeeshan Lingeswaran. “Misinformation Battle Revisited: Counter Strategies from Clinics to Artificial Intelligence.” In Companion Proceedings of the Web Conference 2020, pp. 510-519. 2020.

  • … The chosen queries also do not correlate to YMYL (‘Your Money or Your Life’) websites. These are websites that Google holds to a higher ‘Page Quality’ standard than any other type of a website (Slegg, 2019). They are categorized …

    Cirovic, Strahinja. Comparative analysis of SEO factors across and within distinct industries–ecommerce, hospitality, telecommunications. No. GRI-2020-26734. Aristotle University of Thessaloniki, 2020.

Shrewdies Research Articles

These are reference sources for existing articles. As soon as I finish them, I update the relevant pages.

No articles in research at present

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